Tutorial: Advice about self publishing
Advice about self publishing by Jenika Ioffreda.
– Make a website of your comic book. Make it simple, clear, easy to navigate and keep it updated with news, previews of new material and so on: people must be interested in coming back for more.
The best is doing it in HTML, try to avoid flash: it makes to website much slower and difficult to navigate.
-Find a good and cheap printer. You can start with a small run print to test your market, increasing the number of comics printed at a later time
– Take part to as many comic book fairs and comic book events as possible: they are the best market for the small press.
During a Comic book Con:
– Have ready some freebie to give away on your table and (if there is any) on the table near the entrance: flyers, small previews or anything else might catch attention of the visitors.
– Be friendly, talk to people and potential customers but do not scare them away being too pushy
– Bring a bottle of water with you!
– try not only comic book events but also cons connected with your comic book (example: your comic book is about zombies: go as exhibitor to zombie events related)
(badges, t-shirts, mugs, posters, magnets, stickers, keyrings and much more)
Print merchandising has three main positives:
1 – More money source for your pockets
2 – people who don’t really read comics might be interested in buying merchandising anyway
3 – it’s more publicity for your comic book
– Take part to comic book anthologies: even if you are not paid for it, in your biography there will be a mention of your comic book and it is more publicity for it
– Send the comic to as much review website, zines and magazine as possible for review or featuring consideration.
– Go personally to comic book shops and asks if they want to sell the comic.
They usually don’t pay upfront, they offer a sale or return agreement and take a 30% commission on the cover price of the comics sold. Some shops accept only comics with an official distribution but a lot of shop are small press friendly.
– Never retreat, never surrender!