QUERY: What Is 'The World Will Bleed'?

I have been following a couple of mysterious emails since Monday in my inbox from something called ‘The World Will Bleed. It began on Monday with a name. That name was Rashan Ekedal whose comic credits include SOLOMON KANE and CREEPY for Dark Horse Comics, and THINK TANK for Top Cow. The email finished with the promise of more names to come.
Well, those names arrived today and they include Gabriel Hardman and Declan Shalvey.
Whatever this project turns out to be, they got to be commended for their marketing campaign so far. With two more lines on the promo to be filled out, I’ll keep you updated.